Our Mission
To give every child in the UAE a brighter, smartphone free childhood by catalysing change at home, in school and across our communities.
Our key objectives
We are on a mission to give our children back their childhood - taking action to achieve three key objectives....

#2
Ensure only meaningful use of technology in education

#3
Give children freedom & responsibility in the real world
'We have over-protected our children in the real world whilst under-protecting them online.'*
Limit daily screentime (international guidelines state max of 2hrs per day for primary & secondary) to refocus on social connections in the real world
Give children more free play, unsupervised by adults, to help them develop essential life skills: grit, independence, and resourcefulness
*Jonathan Haidt, The Anxious Generation
Moving to Action
Explore the ways in which you can move to action...

Set up a new community
With around 220 schools in Dubai alone, there is opportunity to spread the word and we can help you get started.

Write to your school
Start a collaborative conversation between school leadership & parents, explore our letter templates today.
Sign up for the latest news
Sign up to receive links to the latest research & news on actions schools are taking across the UAE.

